Concept development in partnership with Dr Peter Hunt of CamlogConnect, the online meeting space for all CAMLOG® dental implant users. CamlogConnect is an integrated social media environment strategically designed to grow with the market. Dental implantologists use CamlogConnect to keep up to date and to upgrade their skills.
Our choice of CMS for CamlogConnect was ExpressionEngine from the outset. The core content of this member orientated website required the flexibility of content that ExpressionEngine could provide. Using ExpressionEngine allowed us to adapt to our users and content over time. We created specific dashboards in the control panel for the key site personal that would give them overviews of content and statistics at a glance.
CamlogConnect's monthly newsletter has well over 4000 subscribers and is one of the more popular features that we developed. We built a responsive newsletter with a clear hierarchy of content ranging from the Editor's note to recent content published on the main site.
We spent time doing A/B testing seeing how certain items and navigation would perform on the newsletter and continue to do so trying to retain the high conversation rate it currently has.
We experimented with various forum software and found all to be either be overwhelming for what we wanted for the CamlogConnect community. So what we did was create a discussion forum out of ExpressionEngine's commenting system which is already very strong. What this did was allow us template and include functionality to the forum as we did other sections of the website. We integrated a WYSIWYG so users could add images along with their comments and integrate the website's search module with native commenting.
Rich Media Templates
To accommodate the types of educational media that was being created for CamlogConnect, we created multiple template types to suit videos, slideshows and discussions. We created features behind the scenes to allow individual slide content to be searched and bookmarked. All our videos are streamed through Amazon's Cloudfront service providing the best output for our globally diverse community.