Posts Tagged ‘website review’

Neo Ogilvy – Alas, Nothing New!

Monday, May 31st, 2010
Neo Ogilvy Falling Man

Neo Ogilvy - The Falling Man as concept?

This morning’s New Thinking, Gerry McGovern’s e-newsletter, was titled “The reason why ad agency websites are truly awful” pointing out their lack of grasp of web fundamentals – that people like to “do” things and “interact” with websites. Most of us in the web industry are aware of the pitfalls of using Flash as the frontpage or whole site too. Doesn’t seem like Neo Ogilvy got that message.

So I wasn’t greatly surprised to find NeoOgilvy.ie is a Flash site. Visually well done. Big typeface messaging. Who We Are, What We Do. Just what you’d expect from anyone selling their talents. But there is absolutely nothing NEW or NEO about it. Instead Ogilvy rolls out the usual pitch – we do it all. This is 2010. What were they doing for the last decade?

Under “What’s Different?” it says: “Our fluid understanding of digital territories underpins our approach to the development and delivery of successful consumer engagement strategies…” That sounds fine. But there isn’t any sign that Ogilvy actually grasp what “interactivity” is about. The website is an advertisement, a one-way broadcast. This doesn’t add up to a “fluid understanding of digital…”

Ogilvy needed to “show & tell” with NeoOgilvy – big time. Alas, there’s nothing new here. Except perhaps the frontpage image of a falling man. Is this image meant to impress their clients? Who exactly is falling? Client or agency? In our current climate it is an unnerving image & reminds of those who jumped off skyscrapers in New York as the Stock Market crashed.

Why Safari Books Sucks

Saturday, October 24th, 2009

Safari Books Online 5 Stars for bad relationship managementAs part of a collaboration with a book publishing colleague I signed up for a free trial at Safari Books Online to see what it had to offer the book reading & buying community. Not much, as it turned out. Each time I visited I found it pretty useless. It looks like they have taken the Amazon Books “Peek & Read” idea and tried to make a business model with it.

But what really sucks about Safari Books is the ham-fisted, clumsy and lazy way they handle their email relationship with potential fee-paying subscribers like me. I signed up for the Free Trial many many months ago, and this morning comes their huge and dense email asking me to make 1 of many decisions. It starts with a breezy opener:

“Andrew,
How time flies! This note is just a reminder that your complimentary trial to Safari Books Online will expire in 5 days.  To ensure your access to Safari Books Online — and the thousands of technology, creative and business titles it includes — doesn’t end, sign up today to continue with the service. …”

Then follows a set of links and options – none of which I’m interested in – before it ends with this:

“Or you can do nothing and on 10/29/2009 we will begin your paid subscription at the price of $22.99 per month plus any applicable taxes.”

What?! Is this Stealth Subscribing? If I’m too busy or lazy, Safari Books will take my money? So, why did they open the email by telling me I’d lose my subscription if I don’t act?

Safari Books gets 5 Stars for bad relationship management, and the “thumbs down” for trying to get my subscription by stealth.

You’d think two major publishing companies like O’Reilly Media and Pearson Education would know better wouldn’t you?