Posts Tagged ‘the Internet’

Neo Ogilvy – Alas, Nothing New!

Monday, May 31st, 2010
Neo Ogilvy Falling Man

Neo Ogilvy - The Falling Man as concept?

This morning’s New Thinking, Gerry McGovern’s e-newsletter, was titled “The reason why ad agency websites are truly awful” pointing out their lack of grasp of web fundamentals – that people like to “do” things and “interact” with websites. Most of us in the web industry are aware of the pitfalls of using Flash as the frontpage or whole site too. Doesn’t seem like Neo Ogilvy got that message.

So I wasn’t greatly surprised to find NeoOgilvy.ie is a Flash site. Visually well done. Big typeface messaging. Who We Are, What We Do. Just what you’d expect from anyone selling their talents. But there is absolutely nothing NEW or NEO about it. Instead Ogilvy rolls out the usual pitch – we do it all. This is 2010. What were they doing for the last decade?

Under “What’s Different?” it says: “Our fluid understanding of digital territories underpins our approach to the development and delivery of successful consumer engagement strategies…” That sounds fine. But there isn’t any sign that Ogilvy actually grasp what “interactivity” is about. The website is an advertisement, a one-way broadcast. This doesn’t add up to a “fluid understanding of digital…”

Ogilvy needed to “show & tell” with NeoOgilvy – big time. Alas, there’s nothing new here. Except perhaps the frontpage image of a falling man. Is this image meant to impress their clients? Who exactly is falling? Client or agency? In our current climate it is an unnerving image & reminds of those who jumped off skyscrapers in New York as the Stock Market crashed.

What’s Hot & What’s Old Hat…

Thursday, October 1st, 2009

After 20 years exploring and working on the internet – from the earliest days of the academic free-thinking Net – we’ve seen so much hype and so many “hot” topics it becomes easier for us to question the validity of many of today’s “next big things”. A few years ago Java was going to rule the world. In coming weeks I hope to review some of the latest “must have – must do” topics, and perhaps unearth the constants. (Some things have always worked and still do, even with a new coat.) We’ll also be looking at some of the simpler ideas that promise new potential.

Your comments are very welcome – please register to avoid our anti-spam system.