Posts Tagged ‘online marketing’

Social Media for Business

Wednesday, May 4th, 2011

"How to Profit from Social Media" Chambers InBusiness magazine Spring 2011

 

I teamed up with Eoin Kennedy of Slattery Communications for this brief but comprehensive overview article – just published in Chambers Ireland’s InBusiness magazine. Click here to read the full 4-page article online. You’ll find Eoin’s blog here and Chambers website here. Enjoy!

SOCIAL MEDIA IS NOW THE MAINSTREAM. No longer the territory of nerds and techies. Globally it has come of age. However, the idea that social media marketing can be achieved by tinkering for a few hours online is entirely false. While it is easy for individuals to engage, making social media work for business requires knowledge, skill and insight. Social media is the public space and for companies wanting to leverage this new market, real expertise is needed. It requires clear aims and clever thinking to get good results.

Facebook, Twitter, YouTube, LinkedIn, Flickr and Pix.ie are all social media portals. Facebook is by far the largest with over 500 million daily users worldwide, including 1.5 to 1.9 million in Ireland. Social media is where we find the majority of people hanging out these days, where users share news, photos and gossip with friends and colleagues. It has spread all over the globe and is ever present.

In the social media world it is the public who rule the airwaves. It hasn’t taken long for businesses to realise that’s a lot of people and a vast potential market. In the past couple of years we have seen huge growth in social media campaigns, from some of the largest global brands to some of the very clever smaller companies too.

The term ‘going viral’ belongs to social media and is the Holy Grail when ‘talking up’ your brand, product or project. It can spread instantly around the globe. But how do you ensure that your message stays on track and doesn’t backfire? This has already led to a new service offering called reputation management and is changing how the public and media relationship works.

To read how you can make Social Work for your business – click here to read the full 4-page article online. InBusiness is published quarterly by Chambers Ireland – click here for website. To view the InBusiness magazine archives – click here.

Mi casa es su casa? Not in New York…

Saturday, December 11th, 2010

The SPAM ad for the new boutique hotel in New York, Cassa Hotel on 45th, touted the amenities and proximity to Rockerfeller Center and 5th Ave. And there was a Special Package – Stay 2 Nights and Get 3rd Night FREE! Well, I’ll go and have a look then… But wait…

Six attempts to choose dates came up with “The Special Package isn’t available for those dates. Change dates?” Without any way at all to GET AT or SEE these darn Special Package rates!

Spam ad from Cassa Hotel New York City

Cassa Hotel New York City (SPAM)

So, here’s this VERY UPSCALE New York Hotel, with rates in excess of $400 a night, sending out SPAM and screwing up the booking process so even the method doesn’t work. It is very surprising to me. We all like to think the Americans have the internet down pat, don’t we? Not always the case, or Cassa in this case.

1. I don’t understand why such an expensive, upscale hotel would resort to spamming. Is this the quality of their enterprise? It doesn’t fit at all.
2. NOT getting all of the parts in place to ensure it works, just adds incompetence and annoyance to the “new brand” – the Cassa Hotel New York. I shall remember them, and be sure not to book in!