Posts Tagged ‘creativity’

Social Media for Business

Wednesday, May 4th, 2011

"How to Profit from Social Media" Chambers InBusiness magazine Spring 2011

 

I teamed up with Eoin Kennedy of Slattery Communications for this brief but comprehensive overview article – just published in Chambers Ireland’s InBusiness magazine. Click here to read the full 4-page article online. You’ll find Eoin’s blog here and Chambers website here. Enjoy!

SOCIAL MEDIA IS NOW THE MAINSTREAM. No longer the territory of nerds and techies. Globally it has come of age. However, the idea that social media marketing can be achieved by tinkering for a few hours online is entirely false. While it is easy for individuals to engage, making social media work for business requires knowledge, skill and insight. Social media is the public space and for companies wanting to leverage this new market, real expertise is needed. It requires clear aims and clever thinking to get good results.

Facebook, Twitter, YouTube, LinkedIn, Flickr and Pix.ie are all social media portals. Facebook is by far the largest with over 500 million daily users worldwide, including 1.5 to 1.9 million in Ireland. Social media is where we find the majority of people hanging out these days, where users share news, photos and gossip with friends and colleagues. It has spread all over the globe and is ever present.

In the social media world it is the public who rule the airwaves. It hasn’t taken long for businesses to realise that’s a lot of people and a vast potential market. In the past couple of years we have seen huge growth in social media campaigns, from some of the largest global brands to some of the very clever smaller companies too.

The term ‘going viral’ belongs to social media and is the Holy Grail when ‘talking up’ your brand, product or project. It can spread instantly around the globe. But how do you ensure that your message stays on track and doesn’t backfire? This has already led to a new service offering called reputation management and is changing how the public and media relationship works.

To read how you can make Social Work for your business – click here to read the full 4-page article online. InBusiness is published quarterly by Chambers Ireland – click here for website. To view the InBusiness magazine archives – click here.

Creativity’s On Design blog

Saturday, July 10th, 2010

Woofers by Sander Mulder

For a quick view of some of the best creative ideas in media, you’ll enjoy Creativity’s On Design, part of a suite of blogs celebrating interactive, cross-media and installation design. Go ahead and enjoy poking around – and be aware that not far into exploring you’ll be hit with a well-crafted lightbox pop-up ‘inviting’ you to subscribe for $99. You can ignore and you’ll still get plenty of eye-food for free and some refreshing ideas too.

I fail to understand why Creativity’s main page, which offers the latest campaigns from ad agencies, requires a $99 subscription to view. Seems to be a self-defeating approach. But do check out their “Integrated Production White Paper“, which dis-integrates some of the most productive agencies to see how their departments and their talent execute all manner of new ideas. A bit of a mouthful, but worth the PDF download. Who said getting at new ideas was easy!