Archive for the ‘Flash websites’ Category

On the other hand… Ken Wilber

Saturday, June 12th, 2010

A friendly critic took me to task for being “harsh” about NeoOgilvy. I trust no-one at Ogilvy took personal offense, if they read the review at all, at all. To balance the picture, I’m reminded that Flash isn’t always a no-no. There are times, places and “interactive audiences” (for want of a better term) for whom it works and fits perfectly. An excellent example is the “very flash” American philosopher Ken Wilber. This is no dry and crusty academic. Ken’s all about now, both spiritually and in contemporary-ness, and his site uses Flash to perfection – a total integration of sound and visual and interactivity. You’ll find Blogs, Podcasts, Videos, and social media channels all integrated neatly. Go see it at http://kenwilber.com. If you haven’t downloaded the latest, now bug-free, Flash browser plugin from Adobe you can get it free here.  (The new Flash plug-in finally fixes security and machine-crash issues – at long last! Bravo to Adobe. Now, maybe, Steve Jobs will let you put Flash on the iPad. But somehow I think he really likes the power of HTML5.)

Ken Wilber's integrated Flash website. All singing & all dancing. And philosophy too!

Neo Ogilvy – Alas, Nothing New!

Monday, May 31st, 2010
Neo Ogilvy Falling Man

Neo Ogilvy - The Falling Man as concept?

This morning’s New Thinking, Gerry McGovern’s e-newsletter, was titled “The reason why ad agency websites are truly awful” pointing out their lack of grasp of web fundamentals – that people like to “do” things and “interact” with websites. Most of us in the web industry are aware of the pitfalls of using Flash as the frontpage or whole site too. Doesn’t seem like Neo Ogilvy got that message.

So I wasn’t greatly surprised to find NeoOgilvy.ie is a Flash site. Visually well done. Big typeface messaging. Who We Are, What We Do. Just what you’d expect from anyone selling their talents. But there is absolutely nothing NEW or NEO about it. Instead Ogilvy rolls out the usual pitch – we do it all. This is 2010. What were they doing for the last decade?

Under “What’s Different?” it says: “Our fluid understanding of digital territories underpins our approach to the development and delivery of successful consumer engagement strategies…” That sounds fine. But there isn’t any sign that Ogilvy actually grasp what “interactivity” is about. The website is an advertisement, a one-way broadcast. This doesn’t add up to a “fluid understanding of digital…”

Ogilvy needed to “show & tell” with NeoOgilvy – big time. Alas, there’s nothing new here. Except perhaps the frontpage image of a falling man. Is this image meant to impress their clients? Who exactly is falling? Client or agency? In our current climate it is an unnerving image & reminds of those who jumped off skyscrapers in New York as the Stock Market crashed.