Archive for the ‘Chambers Ireland’ Category

Social Media for Business

Wednesday, May 4th, 2011

"How to Profit from Social Media" Chambers InBusiness magazine Spring 2011

 

I teamed up with Eoin Kennedy of Slattery Communications for this brief but comprehensive overview article – just published in Chambers Ireland’s InBusiness magazine. Click here to read the full 4-page article online. You’ll find Eoin’s blog here and Chambers website here. Enjoy!

SOCIAL MEDIA IS NOW THE MAINSTREAM. No longer the territory of nerds and techies. Globally it has come of age. However, the idea that social media marketing can be achieved by tinkering for a few hours online is entirely false. While it is easy for individuals to engage, making social media work for business requires knowledge, skill and insight. Social media is the public space and for companies wanting to leverage this new market, real expertise is needed. It requires clear aims and clever thinking to get good results.

Facebook, Twitter, YouTube, LinkedIn, Flickr and Pix.ie are all social media portals. Facebook is by far the largest with over 500 million daily users worldwide, including 1.5 to 1.9 million in Ireland. Social media is where we find the majority of people hanging out these days, where users share news, photos and gossip with friends and colleagues. It has spread all over the globe and is ever present.

In the social media world it is the public who rule the airwaves. It hasn’t taken long for businesses to realise that’s a lot of people and a vast potential market. In the past couple of years we have seen huge growth in social media campaigns, from some of the largest global brands to some of the very clever smaller companies too.

The term ‘going viral’ belongs to social media and is the Holy Grail when ‘talking up’ your brand, product or project. It can spread instantly around the globe. But how do you ensure that your message stays on track and doesn’t backfire? This has already led to a new service offering called reputation management and is changing how the public and media relationship works.

To read how you can make Social Work for your business – click here to read the full 4-page article online. InBusiness is published quarterly by Chambers Ireland – click here for website. To view the InBusiness magazine archives – click here.

Making a New Business Online

Monday, April 11th, 2011

image and link to Chambers Ireland's InBusiness magazine Winter 2010

click above to read full graphic version online

How a young Cork entrepreneur is doing it

Kieran Walsh was born into business. His family founded Walsh Engineering in Cork, one of Ireland’s leading industrial suppliers. But he wasn’t born with a silver or golden spoon. He was put through his paces by elders who “knew a thing or two about business” and he has had to prove himself at every step.

This year Kieran appeared on The Apprentice (TV3) and underwent a grueling and rewarding baptism. As followers of the show will know, Kieran didn’t make it all the way. But the moment he was freed from “television prison”, as he calls it, he came home to his apartment in Cork city, looked around and said to himself “I need a cleaner!” His next project was born…

And it’s called PigSty.ie – everything you need to find someone to clean up your house, flat or office.

Read the full article on Chambers Ireland’s website – select Winter 2010/11 issue.