Archive for the ‘ad agencies’ Category

Mi casa es su casa? Not in New York…

Saturday, December 11th, 2010

The SPAM ad for the new boutique hotel in New York, Cassa Hotel on 45th, touted the amenities and proximity to Rockerfeller Center and 5th Ave. And there was a Special Package – Stay 2 Nights and Get 3rd Night FREE! Well, I’ll go and have a look then… But wait…

Six attempts to choose dates came up with “The Special Package isn’t available for those dates. Change dates?” Without any way at all to GET AT or SEE these darn Special Package rates!

Spam ad from Cassa Hotel New York City

Cassa Hotel New York City (SPAM)

So, here’s this VERY UPSCALE New York Hotel, with rates in excess of $400 a night, sending out SPAM and screwing up the booking process so even the method doesn’t work. It is very surprising to me. We all like to think the Americans have the internet down pat, don’t we? Not always the case, or Cassa in this case.

1. I don’t understand why such an expensive, upscale hotel would resort to spamming. Is this the quality of their enterprise? It doesn’t fit at all.
2. NOT getting all of the parts in place to ensure it works, just adds incompetence and annoyance to the “new brand” – the Cassa Hotel New York. I shall remember them, and be sure not to book in!

Creativity’s On Design blog

Saturday, July 10th, 2010

Woofers by Sander Mulder

For a quick view of some of the best creative ideas in media, you’ll enjoy Creativity’s On Design, part of a suite of blogs celebrating interactive, cross-media and installation design. Go ahead and enjoy poking around – and be aware that not far into exploring you’ll be hit with a well-crafted lightbox pop-up ‘inviting’ you to subscribe for $99. You can ignore and you’ll still get plenty of eye-food for free and some refreshing ideas too.

I fail to understand why Creativity’s main page, which offers the latest campaigns from ad agencies, requires a $99 subscription to view. Seems to be a self-defeating approach. But do check out their “Integrated Production White Paper“, which dis-integrates some of the most productive agencies to see how their departments and their talent execute all manner of new ideas. A bit of a mouthful, but worth the PDF download. Who said getting at new ideas was easy!

Neo Ogilvy – Alas, Nothing New!

Monday, May 31st, 2010
Neo Ogilvy Falling Man

Neo Ogilvy - The Falling Man as concept?

This morning’s New Thinking, Gerry McGovern’s e-newsletter, was titled “The reason why ad agency websites are truly awful” pointing out their lack of grasp of web fundamentals – that people like to “do” things and “interact” with websites. Most of us in the web industry are aware of the pitfalls of using Flash as the frontpage or whole site too. Doesn’t seem like Neo Ogilvy got that message.

So I wasn’t greatly surprised to find NeoOgilvy.ie is a Flash site. Visually well done. Big typeface messaging. Who We Are, What We Do. Just what you’d expect from anyone selling their talents. But there is absolutely nothing NEW or NEO about it. Instead Ogilvy rolls out the usual pitch – we do it all. This is 2010. What were they doing for the last decade?

Under “What’s Different?” it says: “Our fluid understanding of digital territories underpins our approach to the development and delivery of successful consumer engagement strategies…” That sounds fine. But there isn’t any sign that Ogilvy actually grasp what “interactivity” is about. The website is an advertisement, a one-way broadcast. This doesn’t add up to a “fluid understanding of digital…”

Ogilvy needed to “show & tell” with NeoOgilvy – big time. Alas, there’s nothing new here. Except perhaps the frontpage image of a falling man. Is this image meant to impress their clients? Who exactly is falling? Client or agency? In our current climate it is an unnerving image & reminds of those who jumped off skyscrapers in New York as the Stock Market crashed.