Archive for January, 2012

Which? delivers “satisfaction”, on the phone too!

Friday, January 27th, 2012

I recently visited Which? to look up a product, and took up their offer of £1 membership. This allowed me to get into the members area where most of the articles and reviews reside. Within the week I got the latest issue of the magazine and a cover letter. After reviewing my product and looking through the website I realized that Which? is UK-centric and whilst the product reviews are still apropos much else simply doesn’t apply. I wanted to cancel my subscription before the standard monthly charges begin!

The Which? cover letter had 5 color blocks on the right with all the contact details I need, plus my details and Membership Number. All very handy & practical. So I called the Which? Helpline and met their automated phone system. I fully expected the usual hellish experience. The first thing that struck me was the calm, level male voice giving me 5 options. They were clear and unhurried. Reassuring. I chose option 2 to cancel my subscription. A brief moment of music and “Richard” came on the line: “Hello, how can I help? Do you want to cancel your subscription?” He confirmed my name and address, gave me a cancel ref code and thanked me for telling him why I didn’t want the subscription. All done.

I came off the phone thinking this is the smoothest automated phone system I’ve encountered in a long while. Everything worked. There was no rush. No barrage of options. No wrong clicks – no dead ends, wrong department, try again. It just worked. I’m sure the folks at Which? know they have a great system. I would encourage any businesses that use automated phone help and directory systems to dial up the Which? Helpline on +44 1922 822 800 and listen to how they do it. Which? has proved their goal is quality. They focus on creating satisfaction for their customers. Even the ones who are signing off. That’s class!

Which? website - which.co.uk

Which? integrates website, print and phone with customer satisfaction as priority.

Wordnik LOVES words

Sunday, January 1st, 2012

Wordnik is the new online dictionary that takes the stuffiness out of lexicography. Unlike a traditional dictionary which can take years to approve and update, Wordnik “gathers” definitions and examples live from the web. So you can usually find the newest and most obscure words you won’t find elsewhere. If you subscribe you can join the Community and contribute to the love of words. Wordnik is likely to become the Google of Words: the single-purpose front screen asks you to do just one thing – look for a word. You can’t get simpler than that.

Wordnik's single-focus is on finding the definition of a word.

Wordnik delivers the definitions for the word you search – drawn from live web sources, together with synonyms and hypernyms (similar but more generic words) as well as Lists. Why no Antonyms? You’ll also find Comments and Visuals. That is packing a lot of “finds” in one search. Give it a try!